Purpose in Color

Purpose in Color

Pantone’s 2019 color of the year reflects the changing landscape that businesses must participate in, in order to stay relevant; the color is “living coral”, with the press release outlining that the color “is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.” The color selection is a reflection of social and environmental issues, and those at the highest levels of fashion engage in social, political and environmental activism to add intellectual layers to their physical layers.

The color evokes muted palettes from the mid-80’s, where loud and daring colors won out the sartorial race. A sherbert-tinged blush, the color can be found in makeup palettes, and as a staple amongst the British Royal family. The Duchess of Cambridge was seen wearing the ASOS coral blazer and the Queen, her Majesty was seen wearing a three-piece coral suit (Amazon has a great knock-off).  

Whether you’re a member of the royal family, or simply a fan of their comings and goings (guilty as charged), Living Coral provides an opportunity to brighten up your wardrobe, and stay chic amidst a classy peer group with the likes of Gigi Hadid, Priyanka Chopra, and more. While trends come and go, a blush-tinged salmon is equal parts feminine and chic, and can be worn at the workplace, at a dinner party, and all of the in-betweens.

You can opt to deliver a monochromatic look, and rock the color full-force, or you can pair a Living Coral top or blazer with your favorite pair of dark-wash jeans. You can dress up the color, or you can opt to take a casual approach, and still look seamlessly professional.

NEWAneesha Rao